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The concept of shared Boston cultural heritage and the New Balance design team drew inspiration from Cape Cod, Massachusetts, an area famous for its scenic cranberry swamp. This New Balance 327 can be played in the “Cape Codder” (or more popularly known as Vodka Cranberry) cocktail named after the region.
Concepts x New Balance 327 sneakers introduce a timeless classic vitality update, using cranberry suede and nylon upper, and the gradient bottom printed TPU N logo. There is a custom co-branding on the tongue and insole. These brands choose to use a green molded EVA midsole to represent the lime in the beverage, and use a translucent ice blue rubber outsole. This is the first treatment of the 327 profile. This brand new, transparent sole from heel to toe brings the modern perspective of Concepts into other nostalgic contours, telling the brand the story of the past and future of sports shoe culture.
Regarding the collaboration, Concept Creative Director Deon Point said: “The partnership with New Balance is constantly evolving. We really like to bring energy into new contours, and 327 attracted our attention when it was first shown.
Shop the New Balance 327 Concepts Cape 2020 to release exclusively at Concepts retail stores and Avasuit.com on August 7th followed by a wider release on August 13th.
New Balance 327 Concepts Cape 2020
CNCPTS Release Date: August 7, 2020
Wider Release Date: August 13, 2020